Mission & Values

Fairway’s Mission:

To define and lead the small balance real estate space and to foster a community of investors and managers.

Fairway’s Core Values:

We have long subscribed to the notion that every company has, whether they realize and articulate it or not, a set of collective core values in which it believes, implicitly or explicitly, and which influences and defines the behavior of its people. Over the last 15 years or so, we have continually attempted to truly discover and define ours. The words to describe them have changed and morphed over the years, but the basic principles have not. Here are the words we use to describe them today, which are the most accurate, meaningful and concise that we have ever had:

“ASPIRE” to Greatness

Act with Integrity:

Do what is right rather than what is expedient.

Strive for Excellence:

Do everything the absolute best you can do it and always seek to learn to do them better.


Put first things first. Organize and execute around priorities.


Be resourceful and make things happen. Don’t wait for someone to tell you what to do.

Results Matter:

We like to keep score.

Embrace Change:

It fosters innovation which leads to growth…so be flexible.